3C meets Landsberg – Strategic involvement at TSV 1882 Landsberg

From the 2016/17 onwards, 3C-Carbon Group AG will be heavily involved with TSV Landsberg as the new main sponsor. 3C Managing Director Karsten Jerschke and TSV Chairman Hanns Haedenkamp signed the relevant contract, which is designed to be a long-term successful collaboration, before the Bayernliga (Bavarian League) football team played their first game.

Joint statement from the Managing Director of 3C-Carbon Group AG and the Chairman of TSV 1882 Landsberg

Karsten Jerschke,
Managing Director of 3C-Carbon Group AG

"As an extremely dynamic, growing high-tech company we are now delighted to be involved locally in supporting the biggest club in Landsberg. For this important step towards the public, which also represents the continued commitment of the 3C Group to Landsberg, we consciously chose to go into partnership with the TSV as, like our company, it is by far the number one in its field.

We are looking forward to combining and enhancing the sporting enthusiasm TSV has shown for many years with the dynamism and determination of the 3C Group.

As the market leader for a future-oriented technology, we can only aspire to success. However, we are aware that, even with a great deal of commitment, this cannot be achieved quickly in sport. So we have made an agreement with TSV Landsberg that is not only to last for as many years as possible, but is also to continue to grow with the mutual efforts of both partners.

In doing so, it will certainly be less about the wording of the contract. We are much more interested in making this collaboration clearly enjoyable and dynamic. We would also like to employ specific supportive measures for the club’s grounds to gradually demonstrate to TSV members and all Landsberg citizens that the involvement of 3C as the exclusive main sponsor is of practical benefit and will have a long-term positive impact on the club."

Hanns Haedenkamp,
Principal Chairman of TSV 1882 Landsberg

"As Chairman of TSV 1882 Landsberg, I am particularly pleased that we now have a successful Landsberg company as the new main sponsor of our club.

During the discussions it was particularly important to us that the involvement of 3C would not only benefit the football department but also the entire club, both directly and indirectly. Our sponsor will be encouraging youth work in all departments and has already stated that it will be supporting us in the expansion and improvement of the 3C sports park.

We have already specifically discussed some projects which will primarily address the infrastructure and facilities in the club grounds. We hope to take the first steps together shortly and make this public soon.

Overall we detect a great deal of mutual trust in everyone, including the current training staff of our Bayernliga football team. This trust is also demonstrated by the length of the sponsorship contract, which is initially scheduled to last 10 years. As a sporting goal we are aiming for our first team to advance into the Regionalliga (regional league) in the near future, but first we would like to become established in the top third of the Bayernliga, if possible.

Close and trusting communications have been established between those responsible for our club and our new main sponsor. Not only do we want to make the next few years successful, but to continue to establish TSV 1882 Landsberg as one of the biggest sports clubs in the district of Landsberg."

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